How to collect email addresses – 10 proven tactics
Posted: Tue Dec 17, 2024 8:45 am
Unlike social media and search engines, email lets you deliver personalized communication to your target audience. It’s a one-on-one channel that allows you to communicate with potential customers until they convert and maintain that relationship into the future.
According to the Content Marketing Institute, 81% of B2B marketers use email newsletters. That shows just how important email communication has become.
However, successful email marketing campaigns buy country b2b & b2c email list hinge on a robust and engaged email list. So let’s look at how you can collect email addresses from people genuinely interested in your newsletters.
10 proven tactics to collect email addresses
Studies show 74% of customers are willing to share their email addresses with brands and retailers. But you’ll need a calculated approach to reduce friction and ensure prospects can submit their email addresses hassle-free.
So, here are ten ways to collect emails and build a strong email database.
1. Opt-in forms
Opt-in forms allow you to gather email addresses from website visitors who willingly agree to receive updates from you.
For example, the Futur has this nice newsletter opt-in form for collecting emails:
Newsletter subscription form
When creating your opt-in form, focus on collecting only the relevant details. A typical opt-in form should include fields for:
The lead’s full name (first and last names), and
Email address
But, depending on your industry or the value you offer, you can collect additional details that’ll help you segment your list and personalize your content. For example, you can ask for:
Gender
Location
Occupation, etc.
In the B2B sector, particularly, it’s common for opt-in forms to request additional details such as job title, company name, or industry. This can be done when you’re offering valuable resources like research studies or industry insights. Here’s one example from Veridien:
Viridien's guide download page showcasing how miners use InSAR for tailings monitoring, featuring a form for first name, last name, email, job title, and company details.
If you must request additional information, consider using something like a progress bar to show the users how close they are to getting done with the form.
Display the opt-in form on your home page, about page, blog, or contact page. If possible, have it on all these pages since you don’t always know where visitors will go first. But, no. We don’t mean that you should dump numerous forms on your website. A nice tactic is to place the email collector on your site’s footer so it’s visible across all your web pages.
See this example from Primary, a kids’ fashion brand.
Primary.com newsletter subscription section offering 20% off on first order and text updates about new styles, sales, and special offers.
Other great placements for your signup form include:
Your page header or navigation bar
Sidebar
Within your content: e.g blog post or product page
Email marketing best practices encourage linking your privacy policy to your opt-in form. That way, you show customers how you’ll use and protect their personal information. This can help you gain their trust.
2. Clear and compelling CTA
A compelling CTA is often the final push that could help you collect a person’s email address if they were initially hesitant.
Your call to action should be “actionable.” This simply means that it should outrightly tell users what to do such as “Join the email list”, “Get the free ebook”, or “Download the guide.” It’s also important that your CTA aligns with the content it accompanies.
Here’s a nice and catchy CTA example from Backlinko:
According to the Content Marketing Institute, 81% of B2B marketers use email newsletters. That shows just how important email communication has become.
However, successful email marketing campaigns buy country b2b & b2c email list hinge on a robust and engaged email list. So let’s look at how you can collect email addresses from people genuinely interested in your newsletters.
10 proven tactics to collect email addresses
Studies show 74% of customers are willing to share their email addresses with brands and retailers. But you’ll need a calculated approach to reduce friction and ensure prospects can submit their email addresses hassle-free.
So, here are ten ways to collect emails and build a strong email database.
1. Opt-in forms
Opt-in forms allow you to gather email addresses from website visitors who willingly agree to receive updates from you.
For example, the Futur has this nice newsletter opt-in form for collecting emails:
Newsletter subscription form
When creating your opt-in form, focus on collecting only the relevant details. A typical opt-in form should include fields for:
The lead’s full name (first and last names), and
Email address
But, depending on your industry or the value you offer, you can collect additional details that’ll help you segment your list and personalize your content. For example, you can ask for:
Gender
Location
Occupation, etc.
In the B2B sector, particularly, it’s common for opt-in forms to request additional details such as job title, company name, or industry. This can be done when you’re offering valuable resources like research studies or industry insights. Here’s one example from Veridien:
Viridien's guide download page showcasing how miners use InSAR for tailings monitoring, featuring a form for first name, last name, email, job title, and company details.
If you must request additional information, consider using something like a progress bar to show the users how close they are to getting done with the form.
Display the opt-in form on your home page, about page, blog, or contact page. If possible, have it on all these pages since you don’t always know where visitors will go first. But, no. We don’t mean that you should dump numerous forms on your website. A nice tactic is to place the email collector on your site’s footer so it’s visible across all your web pages.
See this example from Primary, a kids’ fashion brand.
Primary.com newsletter subscription section offering 20% off on first order and text updates about new styles, sales, and special offers.
Other great placements for your signup form include:
Your page header or navigation bar
Sidebar
Within your content: e.g blog post or product page
Email marketing best practices encourage linking your privacy policy to your opt-in form. That way, you show customers how you’ll use and protect their personal information. This can help you gain their trust.
2. Clear and compelling CTA
A compelling CTA is often the final push that could help you collect a person’s email address if they were initially hesitant.
Your call to action should be “actionable.” This simply means that it should outrightly tell users what to do such as “Join the email list”, “Get the free ebook”, or “Download the guide.” It’s also important that your CTA aligns with the content it accompanies.
Here’s a nice and catchy CTA example from Backlinko: