Disney Marketing: Social Media
Posted: Tue Dec 17, 2024 9:36 am
What are the two best things in this world? Disney and social media. Disney because… well, who doesn’t love Disney?! Social media, because it’s basically the main way people communicate and interact these days (How many times have you checked your Facebook these days?).
So when you bring the two of the biggest forces in the world together, you get a magical marketing masterpiece. Think Lady Gaga has a huge fan following on Facebook? Well Disney is an umbrella floating over 200 character pages with followers in the millions for each. Disney also has 25 official Twitter accounts for each major section of the Walt Disney Company: Radio Disney, Disney Channel, Theme Parks, Disney Cruises, etc. The final platform in the social media trinity, YouTube, also has over 30 separate channels.
Basically, you can't get switzerland business fax list any bigger on Disney's social media. They are found in every corner of the internet you turn on! Not only does Disney coast on their massive popularity to gain followers on their social media platforms. Disney has constant interactions with fans through their accounts and offers ways for them to get a little involved with their company as well.
First let's take a look at the character Facebook pages. Along with having a page headquartering all of the company's characters, Disney also sectioned off pages based on the characters and ideal demographic. For example, the Disney Princesses have a main page as well as their own individual pages, and John Carter has his own male version as well. So if you were a girly girl who liked the Disney Princesses' page, how would your reaction be to a random John Carter post with a screenshot of a sword fight scene? Or vice versa. If you were male to the tee, would you care about an article about tips on how to poise like a real princess? There are so many types of Disney movies, there are different types of audiences. So creating a niche community for each type requires its own social media that offers the most relevant content to them.
So when you bring the two of the biggest forces in the world together, you get a magical marketing masterpiece. Think Lady Gaga has a huge fan following on Facebook? Well Disney is an umbrella floating over 200 character pages with followers in the millions for each. Disney also has 25 official Twitter accounts for each major section of the Walt Disney Company: Radio Disney, Disney Channel, Theme Parks, Disney Cruises, etc. The final platform in the social media trinity, YouTube, also has over 30 separate channels.
Basically, you can't get switzerland business fax list any bigger on Disney's social media. They are found in every corner of the internet you turn on! Not only does Disney coast on their massive popularity to gain followers on their social media platforms. Disney has constant interactions with fans through their accounts and offers ways for them to get a little involved with their company as well.
First let's take a look at the character Facebook pages. Along with having a page headquartering all of the company's characters, Disney also sectioned off pages based on the characters and ideal demographic. For example, the Disney Princesses have a main page as well as their own individual pages, and John Carter has his own male version as well. So if you were a girly girl who liked the Disney Princesses' page, how would your reaction be to a random John Carter post with a screenshot of a sword fight scene? Or vice versa. If you were male to the tee, would you care about an article about tips on how to poise like a real princess? There are so many types of Disney movies, there are different types of audiences. So creating a niche community for each type requires its own social media that offers the most relevant content to them.