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A corporate website should be integrated into the company's overall plans. For years, the Internet has been an essential tool for improving the competitiveness of any company, regardless of the sector to which it belongs or its size, but obviously, this cannot be achieved by simply developing a ...

To inaugurate the section of marketing and management gurus , where we will discuss their books, theories, etc. We will begin with Peter Drucker, a business thinker who, despite not developing his activity around the presidencies of important companies, managed to convey management concepts to us ...

guerrilla marketing and given its success in terms of visits, in this new article we are going to mention the key points of any guerrilla marketing plan, let's begin:Business Strategy - Marketing Consultant - Germán Piñeiro Vázquez Germán Piñeiro's Blog

We could say that a Guerrilla Marketing plan ...

It is well known by everyone (marketing professionals and non-professionals) that poor or inadequate management of a company's communication can destroy the value of a brand and even sink a company.

Communication management in times of crisis (such as those we are currently experiencing) is even ...

It is well known by everyone (marketing professionals and non-pr ofessionals) that poor or inadequate management of a company's communication can destroy the value of a brand and even sink a company.

Communication management in times of crisis (such as those we are currently experiencing) is even ...

It is well known by everyone (marketing professionals and non-professionals) that poor or inadequate management of a company's communication can destroy the value of a brand and even sink a company.

Communication management in times of crisis (such as those we are currently experiencing) is even ...

In all business activities, the negotiation factor appears in many departments and is carried out both internally between members of the company, and externally with clients, suppliers, distributors, administration, etc. However, there are some common characteristics to all negotiation processes ...

External analysis or analysis of the company's environment is the starting point for a good marketing plan or business plan. Knowledge of the environment in which the organization competes is essential, basic for defining strategies and actions. Without knowledge of this, we will be walking ...

It is during this time of the year that many companies begin to gather working teams with the aim of developing their marketing plans for the following period. These are times when business activity is generally reduced, the phones ring less than usual and managers and planners can concentrate on ...

Good news is coming to the Spanish stock market with a new IPO. This IPO, which took place yesterday on the Madrid stock exchange, is news for two reasons:

The first is due to the important technological component of the Madrid company. The second reason is because it is the first company to go ...