Execution of a PR leak

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Managing a 'leak' requires finesse. Sending information to the right media and timing the leak in relation to the official announcement are crucial to success. It is also wise to create a timeline. When do we leak what to the media? The more moments there are, the bigger the hype can become.

1. Benefits of leaks
Leaking offers several advantages:

Guaranteed media attention among your target group

Suppose you have exclusive news, journalists are more likely to do something with it. The news is not yet known to the general public. Many journalists are also looking for scoops.

Strengthened relations with journalists

You are the one who comes up with bahrain phone number library relevant news facts. If you have leaked to the journalist before, you come across as trustworthy. As ironic as this may sound, since you are revealing news that cannot yet be told.



Create a hype

By systematically revealing a little bit of the news, everyone is curious about the end result. This will give you multiple media coverage. The more PR moments you manage to create, the bigger the hype.

It creates speculation

Also read: The 5 most important PR trends for 2024
What else would be revealed? Think of contestants on a game show, who could be the next contestants?

Greater chance that other media will adopt this

If a major media outlet has already shared it, other media outlets will be more likely to follow suit.