Programmatic buying would not be possible without two other factors

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Big Data . That is, the collection of millions of data that is carried out through the platforms described above. These are the ones that allow value to be given to said data. To do this, they make intelligent use of said flow of data. They group them and put them in relation with the final objective of meeting the supply and demand of advertising spaces.
Real Time Bidding (RTB) . A real-time online bidding system for each ad impression in each of the advertising spaces on the media. The bidding process, which takes place in milliseconds, automates and improves the process of buying advertising space discussed above:
A user accesses a website where his or her data is collected in the form of cookies. These cookies create a visitor profile.
Advertisers and media companies for whom this user's profile is relevant receive an offer on which they can bid.
After evaluating the bid request, advertisers bid to have their ad appear on the page. In this case, there may be several variations in the ad format: from a banner to a floating ad or any of the formats defined by the IAB .
After analyzing the different offers, the editor selects the one that interests him most.
The advertisement is placed on the website of the winning bidder. At the same time, he or she is bahrain whatsapp number data informed of the publication of his or her advertisement.

This process is the same as that followed by the MDirector CRM Retargeting platform , which allows you to add a cookie to each user in your database. This way, you can communicate with the user while they are browsing both websites and mobile environments. Or even while browsing Facebook.

Once you get a sufficient number of users with a cookie, which at MDirector we set at 1000, you can start programmatic buying in the Retargeting module . This way, you can easily:

Buy standard display ads.
On major networks: From Google Doubleclick to OpenX or AppNexus , among many others.
Buy text ads with images on Facebook Exchange .
Try MDirector now , the first and only Email Marketing and Marketing Automation tool , and you will be able to implement programmatic purchasing today.