Why use Tiktok to improve your local SEO?

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1. Why use Tiktok to improve your local SEO?
As explained earlier, Tiktok is taking up more and more space among Internet users and especially among young people, going so far as to replace the Google boss. This is possible in particular thanks to short, visual and attractive content that quickly captures the attention of viewers.

By becoming a tool with a use similar to search engines, the application has a strong impact on your e-reputation and ultimately on your social-to-store . If your content and the opinions of Tiktok creators are positive and attractive, they will encourage your prospects to travel to your establishments.

You should know that Tiktok greatly favors geolocated algeria phone number library content . It is possible, in particular, when publishing a Tiktok, to indicate its location in order to be visible to people nearby and attract them to your home.



tiktok seo

2. How to be well referenced on TikTok?
Set up your account correctly
To begin with, in order to maximize your local SEO on Tiktok , you need to set up your profile properly. Just like other social networks (Facebook, Instagram, etc.), it is possible to create a national profile in the name of the brand and local profiles for each of the establishments.

Tiktok SEO national profile local profile

National profile and local profile of the Yves Rocher brand on Tiktok



Here are some criteria to take into account when setting up your Tiktok account:

Remember to choose your username carefully , indicating the name of your business but also your location. Keep it simple and without frills to be easily recognizable.
For your bio, include relevant keywords that describe your industry and location.
Don't forget to add the link to your website and/or other local platforms (social networks, marketplace, etc.) of your brand.


Use the right keywords and hashtags
Keywords and hashtags are everywhere on Tiktok and are very important. You can add them in different places on your posts: