A sector under threat for years
CommerceProximit-1.jpgIn rec have been subject to strong competition. First, there were hypermarkets and supermarkets that set up shop at the doors of every town in France, and today, it is e-commerce that is trying to attract all potential consumers by invading people's computers or mobile phones.
The quality of customer contact and the quality of the commercial offer have kenya telemarketing data allowed small businesses to resist powerful and organized competitors . But to fight against this new protean and sustainable competition, local businesses must adapt quickly or risk disappearing forever.
Adopting digital transformation
The Internet is often perceived as a threat by small businesses. This vast digital world is the space of e-commerce and in particular of Pure Players such as Amazon, eBay, Salenza, Stylight, etc.
Aware that their customers are constantly surfing the Internet, whether on their smartphone or desktop computer, local retailers have taken the plunge by adopting certain elements of e-commerce. Just over 50% of them have their own online site. Half of them manage it themselves, while 40% have delegated this task to an external service provider. Unfamiliar with the possibilities offered by the Internet, the administrators of local shops have designed purely informative online sites. ¾ of these spaces are only used to present the retailer's products and services, the st
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