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How does mobile email marketing help sales?
4 tips for using email marketing for mobile
1. Subject and preheader
2. Social media buttons
3. Images for mobile
4. Lead activation
How does mobile email marketing help sales?
Research from Custora shows that marketing emails opened on smartphones or tablets are outpacing emails read on desktops in terms of m-commerce numbers. Desktop canadian biotechnology email list emails generate about 20% of m-commerce sales, while emails on smartphones generate about 26% of sales and emails on tablets generate approximately 23%.
This growth in both access to emails via mobile devices and purchases made using this model can be explained by the practicality and agility that mobile provides to consumers, such as:
Flexibility: Users can browse online stores at any time and view their emails anywhere.
Better experience: optimizing emails for mobile devices reinforces the store's attention to the customer journey, thus eliminating the chances of the message being marked as spam.
Location-specific: Smartphones enable location detection, which can be used to identify regional customer trends and demographics to deliver personalized sales.
Customer reach: In addition to accessing emails and shopping channels being very simple on mobile devices, notifications also instantly alert users about promotions, news, etc.
4 tips for using email marketing for mobile
As we said, mobile email marketing has huge potential to increase conversions in m-commerce. And to boost your results even further, we have put together some tips on how to optimize your campaigns with smartphone and tablet customers in mind. Check it out!
1. Subject and preheader
The subject line of your mobile email should engage the consumer within the first 40 characters, ensuring that it will be read and understood almost instantly by the recipient. Remember: the subject line is crucial for the consumer to decide whether or not to open your email, whether on desktop or mobile.
In addition, it is also necessary to explore the pre-header. It serves to explain the content of your email to the customer. Therefore, work on your pre-header text, which also needs to be short and complement your subject line.
2. Social media buttons
Especially in mobile email marketing campaigns , it is essential to include buttons to access your brand's social media. This is an open door for consumers to directly access pages such as Facebook and Instagram of the online store from their smartphones, where they can find more information about products, tutorial videos, contact information to ask questions, among other facilities, all with the purpose of encouraging your sales.
3. Images for mobile
According to the SAGE Handbook of Political Communication , the human brain processes visual information 60,000 times faster than it deciphers text. Therefore, images are extremely important to complement the main message of your email marketing.
However, it is common for images and videos to increase the loading time of emails. However, it is possible to use some strategies, adapting the mobile response to display this visual content.
Prioritize using only the most important images that represent your products;
Choose the lightest and most efficient formats, such as JPG and PNG for images and MP4 for videos;
Compress files to reduce the size of images and videos.
4. Lead activation
Use your online store's data analysis to check customer behavior metrics, such as how often they access your website via smartphone, the time spent in your online store, their location, etc. and segment your base according to each profile. From there, you can personalize your sending and activate these leads through the channel they use most, i.e. mobile.
Therefore, by offering the products and services that most interest your customers, combined with the email format that they most identify with, your chances of generating conversions are greater.
Mobile sales are evolving every year, opening new avenues for brands to apply the best communication strategies to their audience. But if you still have questions about how to start using mobile email marketing in your e-commerce, get in touch with us . Our experts are ready to boost your business results.
