Sales of premium products are usually encouraged with large cash rewards

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Today, companies are filled with millennials from Generation Y. They prefer remote work and online meetings. Motivating salespeople to work according to company goals Each manager has his own tasks - to increase the average bill, to increase the sales of new products, to sell more premium products, etc. There are situations when you need to sell anything, just to stay afloat. The motivation of salespeople and sales managers corresponds to the development strategy of any business. If the company plans to sell a specific volume of products, this condition is taken into account when paying salaries.


Read also! "Examples of Marketing Strategies: From Apple to Barack panama whatsapp phone number Obama" Read more When setting goals and functional tasks, you should focus on the types of managers. Most often, companies have "hunters" for new clients who make cold calls. The next category - let's call them "ploughmen" - serves a permanent contingent, concludes contracts with people brought by the "hunters", and collects "harvests" of profit. Since the goals of these two departments are different, the principles of motivation should also be different. The first ones ("hunters") are entitled to high bonuses for attracting customers and a starting salary for "warming up" a certain number of contacts.


That is, everything according to the proverb "the wolf's legs feed the wolf". The second ones ("plowmen") are not involved in the search. But they pull the strap every day and should receive more for this in terms of salary. They do not have time to chase customers, and there is no need for it. As for the rank-and-file staff, the motivation of retail chain salespeople will correspond to the specifics of the store's work. Subscribe to the author's telegram channel And download the latest checklists for your manager Subscribe and download Main types of motivation for sellers From a psychological point of view, there are two types of motivation for workers to work: external and internal.