The broadcast of the Copa America final from PortAventura draws a new path for sports entertainment

[sakib30]

That the combination of Twitch , sport and Ibai Llanos is a success is already a fact. The caster has turned the broadcasts of sporting events through the Amazon platform into an attractive entertainment formula for thousands of viewers and into a real showcase in which more and more brands want to be associated. After breaking audience records with unprecedented broadcasts such as the match between Real Sociedad and Athletic Club or “ The Evening of the Year ”, Llanos has reached another milestone with the final between Argentina and Brazil in the Copa América 2021.

This time he did it in collaboration with Kosmos , the company bangladesh number screening specialising in sports entertainment chaired by footballer Gerard Piqué, and the leisure group PortAventura World . For this special occasion, Ibai was accompanied by some of his usual collaborators, such as Werlyb and Ander Cortés, but also had the participation of journalist Siro López, commentators Álex de Llano and Fran Guillén, or Piqué himself, and the stellar appearance of former player Ronaldo Nazário, who connected live during the pre-match slot.


With his commentary on the match between Argentina and Brazil, Ibai Llanos put the finishing touch to a pioneering audiovisual initiative in our country that has seen a total of 21 matches broadcast. The last match of the championship - broadcast from the Far West Saloon at the PortAventura theme park - had more than 510,000 viewers on the streamer's Twitch channel, reaching 642,897 viewers connected at 3:52 in the morning and crowning that moment as the most viewed minute. It should be noted that, by acquiring the broadcasting rights for the tournament and being able to broadcast the images for free through Twitch, the data corresponds only to Spanish territory.


This special coverage of the tournament has yielded other notable figures throughout its development. For example, the broadcast of the match between Argentina and Uruguay in the group stage brought together an average audience of 71,000 viewers with a peak of 102,000 in the golden minute; while the decision on penalties in the quarter-final between Uruguay and Colombia was followed by more than 135,000 simultaneous viewers. Likewise, the semi-final between Brazil and Peru, being the second most watched content on Monday 5, was only surpassed by the interview with the musician Ed Sheeran, also offered by Llanos.