Why is integrated media effective?

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The decision about which specific blend of these is the task of an integrated media planner.

Integrated Media Planner
An integrated media planner makes all media planning decisions based on buyer personas, competitor analysis, reviews, and social listening.

From this, the planner learns the best course of action that will help their marketing meet business goals.

They choose the most effective channels and types of media (paid, owned, earned, etc.) and consider when and how frequently content will show up on each platform.

For example, perhaps you’ll post Instagram stories around 5-7 p.m. when your audience is home from work, and you’ll plan a radio spot for the morning, around 6-9 a.m., to reach your commuting audience.

Either way, deciding when and how often pakistan phone number material a piece of content will appear is an important aspect of an integrated media planner's job, and ‌this happens during integrated media planning.

Integrated media is effective because it doesn’t put all your eggs in one basket. Rather than leaning into one or two channels, it experiments and brings together the best options to achieve your goals.

It also capitalizes on the power of repetition.

Remember my SKIMS story? Over the course of several months, I was hit with content for the brand multiple times before actually taking action and making a purchase. And that’s how it goes for a lot of people.