Many marketers will agree: if a client has visited a website, it means he is interested in buying. But the "hot cake" goes to someone else. How to solve this problem? With the help of Calltouch Smart Communications .
How does this work?
You just need to set up a scenario for interaction with the client or sales manager. For example, the client visited the site, looked at the section he is interested in and spent 2 minutes there. At this time, he is shown a pop-up with a personal discount. And the lead is ready to convert into a purchase. Or another option - instead of the client, a letter with data about the user and visited pages is sent to the sales manager and he takes the lead for processing.
There are plenty of scenarios in Smart Communications . And the product feels great in conjunction with:
— Widgets: pop-up, promo banner or Trade-in afghanistan phone number resource SMS to the customer base, WhatsApp for business to increase conversion
- Scoring to identify the hottest leads
— Big Data for digitalizing pedestrian traffic
— End-to-end analytics for maximum depth of analysis of the effectiveness of the advertising campaign
Simply put, it’s a universal soldier who can complete a huge number of tasks for your business: from increasing conversion and LTV growth to reducing the cost of a lead.
Smart communications
Increase revenue by creating personalized communication scenarios with your audiences
Send sms, email or show banner when event occurs or does not occur
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Are there any cases?
We love statistics, so we want to tell more about the product using real cases with numbers.
Increasing conversion on the site
Smart communications help reduce the bounce rate and interest leads that came from context.
The problem is that despite the high cost, contextual advertising is not a guarantee that the user will go further along the funnel: leave their contacts and make a purchase. Smart communications play the role of a marketer: they take the user by the hand from the context and carefully lead them to the purchase.
Judge for yourself: Our colleagues from the Arkont group approached us. They wanted to reduce the bounce rate on the site and increase conversion. Marketers wrote down the scenarios and chose three communication channels: email, SMS and pop-ups. As a result, we managed to reduce the bounce rate by 10%, get 69 unique target leads and get ROMI - 277% with a total cost of Smart Communications for six months - 120 thousand ₽.
Increase in the number of transactions without promotions and promo codes
Users are so used to discounts that they don’t enter their contact information until a nice promo code appears. But what should companies do when their margins are reduced in pursuit of leads?
Smart communications have shown that it is possible to find leads within the standard price range.
Look: We suggested that the Vita clinic increase website conversion using Smart Communications and wrote out scenarios. When visiting certain pages of the website, patients saw a form offering to receive useful materials by email. In the materials, we also mentioned the importance of visiting a certain doctor and provided a link to the appointment. As a result, with the help of Smart Communications, Vita managed to close 352 deals worth 444,623₽ at list prices without discounts.
Digitalization of pedestrian traffic
When you have many offline stores, it is difficult to assess which customers came from radio advertising, who were just passing by, and who came from contextual advertising. In order not to waste the budget and constantly improve the effectiveness of advertising, this traffic needs to be digitized.
Many people already use Big Data, but in search of true customer traces, we went even further with marketers from the Tochno Group of Companies — we made friends with Big Data and Smart Communications . As a result, we managed to digitize 82% of foot traffic.
Big data
Find out where your offline customers come from
Digitize your database and find out what advertising brings visitors to offline points
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Upsell or resell
If you are marketing in the service sector, you probably know that attracting customers is expensive and retaining them is difficult. Smart communications can help with this task too.
For example, colleagues from the Vertebrocenter network of clinics in Yekaterinburg approached us with the task of increasing the number of repeat visits from patients to doctors. We agreed to use a ready-made communication map for the medical sphere as a basis , but customized it for the clinic's tasks. For the setup, the client database was also downloaded from the CRM system and added to Calltouch. In order to make more personalized and conversion offers to clients from the database, it was decided to set up a scenario for sending an email newsletter to the sales manager with client data.
As a result , we managed to increase the repeat call rate from 73% to 81%. And, in addition to the main task, Smart Communications helped to significantly reduce the cost of the lead itself - from 1,389 to 308 rubles per month.
Why now?
The pre-New Year period is ideal for B2C sales — people visit websites with goods and services more often in search of gifts for loved ones. But you shouldn’t relax in B2B either — who, if not you, will close the quarter and fulfill the lead plan by the end of the year? Smart communications will help with both obtaining new leads and with conversion into sales.
And so that you don't have to think at all, we have made a ready-made free Communication Map for the largest industries. Inside are scenarios for triggering the most effective triggers, written based on interviews with clients.
Automate sending personalized offers based on your customers' actions or inactions on your site. We'll help you set everything up and the scripts will run automatically every month. Ready to try?
The benefit can be calculated
Use the margin calculator to find out how much profit Smart Communications companies can make .
