Let me tell you that in organic positioning, what happens around your website is key, and it has a lot to do with whether or not you work on SEO titles . It's easy:
If your competitors are doing fairly well for a keyword you want to rank for, the more points you add by optimizing your website's SEO factors, the more likely you are to outrank them .
This is why it is often not that difficult to get to the top: you have done your homework, and the others have not. So, in my experience, everything counts. Including writing a good SEO-optimized title .
So today I come with a double objective: to emphasize the importance of this tag present on each page of your website, to clarify some confusions that exist regarding this matter, and to give you 15 tips when writing them to boost your visibility on Google and so that you can get the clicks .
I promise to be brief, but if you want to get to the point, I'll leave the index down here
Still, making a good SEO optimized title has its benefits
References
What is an SEO title and what is its function?
The SEO title is the text that appears in the browser tab when you minimize a page and the first thing you read when that page appears in Google search results (the SERPs). This:
Example of SEO title in snippet on Google
It is what defines the main theme of your page and what catches the attention of users , so its function is twofold: to inform and to persuade. It has to tell the user, in very few words, what they will find on your page and why they should enter.
Well, you and Google, because the title is also an HTML tag that the search engine (and any other) reads to know what your page is about and decide when to show it in the SERPs.
For this reason, the SEO title is a very important positioning factor : on the one hand, it influences the relevance of your page in the eyes of the search engine, and on the other hand, it is responsible for a user clicking to enter your page.
What you should not confuse with the SEO title tag
Although the SEO title is a fairly simple list of sudan consumer email concept, it is sometimes confused with other terms , all of which are present in the HTML code of your URLs. Here I explain what you should not confuse the SEO title tag with and what their differences are.
1. The Meta title tag is not the same as the title tag in HTML
This is something I read in an article by Alberto Fernández (I'll leave it referenced below) and that few of us know. There is a huge confusion between these two labels that, a priori, seem to be the same:
The SEO title is written inside an HTML tag called <title> that goes in the <head> of your source code. This would be an example:
The title meta tag , on the other hand, is an attribute used to give additional information about your page to search engines. It is written inside a <meta> tag with the attribute name = »title» and also goes in the <head> . An example of a title meta tag would be:
However, this meta tag is not what determines the SEO title of your page , but the <title> tag does. And consequently, the title meta tag has no effect on the positioning or the Google search results.
Alberto is very clear in his article:
It's just metadata content, not required by the W3C. In Google's case, it will rarely use this information for anything... it usually doesn't even read it. If you have it in your code, I would recommend removing it to avoid any kind of weird conflicts in search engines.
So, be careful that you don't have both included and stick with just the <title> .
By the way : the og title is a meta tag, but it does not conflict with the SEO title tag of the page because it is used to define the title that you want to appear when sharing content on social networks. You will identify it like this in your source code:
2. The SEO title is not the same as the meta description
The meta description is another element that appears in the Google search results, below the SEO title. These are those extra phrases that you can read to find out more about the content of a page . Like the SEO title, it also has the objective of convincing the user to enter. The CTR (click-through rate) or percentage of clicks on your page depends on it, so it is also considered a ranking factor.
