B2B Ecommerce: How to Create Successful Platforms

[JoynobAkter]

A B2B eCommerce is the indispensable platform for all those companies that have a distribution network aimed not at a private user but at other companies and that provides the sales department with a tool capable of being easily updated, consulted and integrated in relation to the data coming from the sales network of agents and representatives.


Any company that wants to improve the performance of its B2B eCommerce platform – whether the goal is to deepen the bond with existing customers, build new business relationships, or simply lower the cost of serving its usefulness of self employed database customers – must take into account the eCommerce “ecosystem” as a whole.

As we enter 2019, it is no longer enough to simply build an extension of an old ERP system built on legacy technology.


Years ago, you would take a nice new logo to display at the top of the page and from that day forward you would call it “the new eCommerce”. Today the time has come to look at B2B eCommerce for what it really is: perhaps the most productive member of your sales team. As such, it is worthy of the same interest and investment not only in economic terms but also and above all in terms of resources and attention that you would reserve for the most priority of your projects.