What are the characteristics of an established brand?

[JoynobAkter]

The issue of branding through the web becomes interesting because the digital domain makes it possible to measure the relevance signals of any corporate or personal brand.

Now, if you think that Google invests considerable resources in trying to capture the value of a web project by collecting all the references that can be captured by scanning web pages that are not blocked by spiders, it is the usage of instagram database appropriate to stop for a moment to reflect on the very concept of signal , as it can emerge through the frequentation of web pages.

For more information, you can read Mentions and their impact on SEO .

Brand Relevance Signals
When a brand is known and perhaps works well, web users will tend to write and talk about it, share links, and mention it in conversations with other users. The main signals of relevance are links and mentions of the brand: the former are called strong signals , the latter weak signals. Dividing links and mentions into strong and weak signals is, however, a naive simplification, because a link from an anonymous site can be a signal of little importance, while a mention in a tweet from a person with 10 million followers can indirectly produce a nice boost in search results. Generally speaking, mentions should counterbalance links, validating them in some way.

For example, if your website is in a very conversational market segment and receives links from 1,000 domains without anyone ever mentioning the brand on the thematic comparison sites, Google may think that those links were produced artificially and will probably penalize the site in question. This is why it is increasingly difficult to cheat the search engine, and this is why it is time to broaden the point of view of traditional SEO by thinking about market positioning .