So what's the problem?
When you start analyzing your results and dig a little deeper, you may realize that the vast majority of these leads are essentially “garbage”: very few of them will turn into potential — let alone actual — customers. The point is, you probably just don’t understand what a “healthy” return on investment (ROI) is.
In this post, we'll offer 10 proven bahamas telemarketing list strategies you can use to generate high-quality bottom-of-the-funnel leads from your PPC campaigns.
Contents of the article
1. Setting up proper URL tracking
2. Identify where your opportunities arise
3. Segment your campaigns into multiple groups
4. Target with relevant keywords
5. Filter out irrelevant keywords
6. Correct text for prequalification
Business Size
Industry
Prices
Target Person
7. Develop specialized landing pages for specific ad groups
Determine which marketing offers produce the best results
Test, test, test
8. Use your competitors as inspiration for keywords
9. Make adjustments based on mobile performance
10. Create a schedule for displaying ads
Instead of a conclusion
1. Setting up proper URL tracking
To accurately measure the effectiveness of your campaigns, you need to make sure you can track other important elements beyond conversions. This data will allow you to determine which campaign and site/landing page generated the lead, what keyword was searched for, what device was used, etc.
One of the best ways to gather this information is to use UTM and ValueTrack tags. This is data that you add to the end of a landing page URL, and you’ve probably seen it when you clicked on a link or ad. It looks something like this:
// www . yourlandingpage . com /? utm_source = google & utm_medium = cpc
It is recommended to use the naming convention below and use at least these 6 parameters in URLs:
It is recommended to use the naming convention below and use at least these 6 parameters in URLs
In Google Ads, the most efficient way to set up tracking parameters is to use the “Campaign URL Parameters (Advanced)” section of your campaign settings. Here, you can enter your parameters after “{lpurl},” as shown below. The {lpurl} portion will automatically be replaced with the landing page URL you’ve set up for each ad in your campaign.
