At the same time, the income of bloggers who post on these platforms is growing. These are advertising integrations, direct sponsorship and payment from the social networks themselves.
Facebook (operations are prohibited in Russia) pays authors of quality content. In the future, the giant will invest $1 billion in this niche to attract good bloggers. Now, an author can earn money on the platform either through direct advertising on his page or through ad impressions from the platform (this does not depend on him: he himself philippines telegram chooses popular pages and places impressions).
YouTube pays for the number of views: the better the content, the more views, the more inserted advertising, the greater the reward. Popular channels can show up to 10 inserts
from the platform in one hour-long video. YouTubers also get money from advertising integrations: they shoot a short story for a certain brand and place it inside their inlet. Top channels also place personalized advertising (for example, banners at the bottom of the screen ), from which a certain percentage comes. There are YouTubers who produce content exclusively on donations. These are either principled bloggers or those who produce good content, but it is not at all suitable for an advertiser who wants to avoid a reputational crisis. For example, this is BadComedian: he makes devastating reviews of films that collect millions of views, but he has no integrations.
