TABLE OF CONTENTS
What is gated content?
Types of gated content
How to implement gated content
5 Advantages of using gated content
1. Increases perceived quality
2. Segment the audience
3. Helps with personalization
4. Increase loyalty
5. Generate qualified leads
How to create a gated list of montenegro consumer email content strategy to generate new leads
A. Choose a differential content
B. Define the stages of the sales funnel
C. Create a good landing page
D. Show gratitude
E. Keep the promise
F. Track and nurture your leads
G. Measure the results
What is gated content?
Gated content is a marketing strategy that uses value-gated content as a means to expand and segment a brand’s database. Users can access this content only after providing certain information , such as their email or phone number. Although some compare it to lead magnets, the key difference is that with gated content, access to the content can be free or paid , allowing for flexibility in the value proposition.
Both strategies seek to generate leads, but gated content can be integrated into a lead nurturing strategy to continue developing the relationship with the user throughout the sales funnel.
Types of gated content
There are various formats that you can implement as part of a gated content strategy. The most effective ones tend to be:
Guides or Ebooks : Comprehensive and detailed content that requires registration. Ideal for advanced users looking for depth on a specific topic.
Templates : Practical, time-saving tools that are directly related to your business.
Audio recordings or podcasts : Content in audio format that provides value and relevance.
Videos : Exclusive classes, tutorials or webinars that solve the needs of your potential clients.
Case studies : Statistical reports and case studies that demonstrate your business's experience and results in the sector.
