Inbound marketing is all about creating a relationship with the customer, accompanying them throughout the purchasing process , giving them what they need to be more informed in their decision-making and answering the necessary questions so that they are consistent in their final bulk sms marketing: decision. Outbound is the most traditional marketing; its objective has been and continues to be to impact the user, regardless of whether they have shown interest or not, whether they are the target audience or not… Annoying channels, direct advertising, invasive impacts and interruptions at the best moment of the movie.
Once we understand the difference between Inbound Marketing and Outbound, we can take advantage of email marketing on the model of actions that interest us most. In this way, we will identify how Inbound Marketing through conversion funnels is the strategy that best adapts to personalized marketing based on interest-demand.
To structure an inbound marketing strategy, it is important to design the funnel or conversion funnel. It is important to identify each of the phases of the structure of our funnel to integrate email marketing as a tool that helps us to streamline interaction with the customer. The stages of the funnel in inbound marketing are:
TOFU ( Top of the funnel )
TOFU is the highest stage of the funnel, where content is created to attract as many visitors as possible. In the TOFU stage, content is usually distributed in post format that will help your users, after consuming it, identify what they need.
