Business planning and strategy are essential and necessary when running and creating an online business. If you create a business without prior planning of its structure and objectives, it likely won't last long.
This is particularly important when creating an online business or if we want to digitize our physical business. To take the first step, you must be clear about where you want to go and who you want to target.
Objectives serve, on the one hand, to motivate us and give purpose or meaning to our business; on the other, to help us establish a goal and direct the business toward it. Therefore, it is also necessary to thoroughly understand our business and the market in which it operates.
However, not all goals are worthwhile. Setting unattainable or easily achievable goals, with no timeframe and no incentive to improve, is costa rica mobile database pointless. Goals should be realistic, concrete, and measurable , so that they represent a challenge to achieve, but not impossible and demotivating.
There can be various objectives depending on the business. We can have "ladder" objectives, composed of several small short-term objectives or a few medium-term objectives that will lead us toward a larger long-term objective.
These goals can be an increase in quarterly sales, a better conversion rate, more visits to our business, generating greater customer engagement, or simply building a database. It's up to each business to decide their own; the important thing is that they are truly useful.
KPIs are what help us know whether we're on track or not. These are key performance indicators that, once the objective and strategy for achieving it have been defined, periodically analyze the results and tell us whether we're above, below, or in line with expectations.
With a good strategy and realistic goals, there should be no obstacles preventing our business from achieving all its goals within the established timeframe.
Along with, for example, raw materials for your products, customers are among the most important external factors for your company's success. Without customers, there are no sales, and without sales, no business can survive.
That's why we must attract them and, once they've made a purchase in our business, take care of them, so that they don't hesitate to return when they need to.
Nowadays, thanks to social media, we don't have to go to great lengths to find customer reviews. Social media, Internet 2.0, and subsequent advancements have given everyone the tools to give their opinions on anything, including businesses and their products.
Far from being afraid of customer feedback , we should view it as a way to learn and see how we can improve our service . Just as we said earlier that comments and complaints about competitors can help us, we can also—or even more—learn from complaints about our business.
Incident management and responding to complaints and comments is also a way of taking care of customers. A customer is much more likely to forgive us for an incident if we handle it effectively and listen to their complaints empathetically, than if we turn a deaf ear and fail to take responsibility.
There are small gestures we can offer our most frequent customers , such as special and personal discounts, that build customer loyalty and keep them happy. A happy customer is a double asset, since, in addition to their purchases, they won't hesitate to recommend us to their friends or loved ones. This way, we gain an honest, valid, and almost cost-free advertising claim.
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