In recent years, this email marketing tool has been one of the most used tools when it comes to establishing a good relationship with your clients and informing them of the latest news.
Do you want to know everything about them? At Kiwop , we tell you everything about newsletters.
What is a newsletter?
To begin with, you need to know that a newsletter is an informative email sent by a company, a brand or a blog.
The content of this email marketing technique can vary. By this we mean that it can contain relevant information such as offers, new product launches, post compilations, etc.
The newsletter is addressed to all those people who have previously subscribed to the so-called subscriber lists. This subscriber list is very important since it is where all the data of the interested parties is stored.
The frequency of sending your newsletter can vary depending on the strategy you choose. It can be daily, weekly or monthly.
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How to create a newsletter
The first thing to keep in mind when creating a newsletter is to be clear about the email marketing strategy you want to implement.
So, before you start, you will have to define your objectives and editorial strategy.
You will achieve this by answering the following questions: Who is it for? What is the objective? What content am I going to send to my subscribers? How often? And finally, why should they subscribe?
Once you have the answer to these questions, we recommend that you follow these steps:
Choose an email marketing tool
There are different email marketing tools for creating newsletters . The best known are, for example, Mailchimp , Get Response , MDirector and Mailrelay .
At Kiwop , we tell you all about Mailchimp .
Build your database
Next, build your database by using email collection forms, subscription bars, pop-ups, sharing subscription forms on social media, and your blog posts.
If you have any questions about this, at Kiwop , we tell you how to get more subscribers .
Define the objectives
Knowing your goals will guide you in writing content related to your company's needs and measuring the results.
Below we provide you with some objectives for the newsletter :
Share news about your company, pro malaysia telegram data ducts or industry.
Develop interactions between the customer and the brand.
Drive traffic to your website.
Capture potential clients.
Choose a newsletter template
Now that you have defined the objective of your newsletter , it is time for you to choose a good design that will convey the message you want to convey.
To do this, you will need to consider factors such as space, that is, that it includes all the elements you want to include; choose a design that is easy to read and, finally, that can be viewed on all types of screens.
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Write engaging content
By this we mean including everything you want to convey in the first part of the screen to ensure that your audience reads it.
Additionally, we recommend including images.
Create CTA
This is perhaps the most important part of the newsletter .
A good CTA will help us capture the customer's attention and get them to click on it and go to the part of the website that interests us.
Choose a subject that encourages readers to open the email
Use subjects that are short, concise and provide value to the reader so that they are willing to read your email.
Tips for creating newsletters
Below, we bring you a few tips on how to create a newsletter .
Use bold
We recommend using bold to highlight ideas that you consider essential to your content.
Use dashes, numbers or lists
By using these elements, the content will be more organized and it will be easier for the user to scan the information.
