Benefits of Geolocation Redirection

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4. Select redirection options
Once you have identified the countries you want to target when translating your site, you need to tell the plugin where to redirect the user. Enter the destination URL. You can use dynamic placeholders to ensure that users are redirected to the same page they were trying to visit on the site, only in the primary language of their country. This will ensure a reliable user experience even when there is a redirect.

In the settings, you can decide whether you want redirects to existing child pages or just to the main destination URL, like the home page. You can also decide whether the redirect will apply to search engines or not. And if you have employees working in remote locations and they don’t want the redirect to apply to them, you can whitelist their IP addresses to paraguay phone number list avoid redirects. You have a lot of options in this section, so take your time as you set it up.

After reading this information, you may be wondering if it is really worth it. There are many benefits that you will get by redirecting your site visitors based on geolocation.

1. Better user experience
Provide your site users with a personalized experience by showing that you care about their primary language and their unique needs. By allowing users to see product content in their native language, you help them feel more connected to that content, which can make them more likely to make a purchase.

Additionally, if you have an e-commerce site, you can display product prices in the user's currency. This will make it easier for the user to calculate how much the product actually costs and compare it to similar options nearby.

It also builds trust in your brand, which helps strengthen your relationships with your customers.

2. SEO
Generally, by improving the user experience on your site, you are also improving your SEO. Search engine bots visit your site to index it. While redirects are often seen as a negative for SEO, showing search engines that you serve your customers in their preferred language can build trust with search engines.