During this process, you should also map out the customer’s path to purchase to better understand what they need at each stage of the process. A deeper understanding of who they are and what drives them at each stage will make your dynamic campaign more valuable.
2. Set goals
One of the mistakes marketers make with advertising campaigns is simply launching them as quickly as possible. But without goals set at the start of the campaign, it’s hard to tell whether it’s been successful or not once the results start rolling in. How do you tell management that you need more budget to expand the campaign if you haven’t outlined what success looks like?
Cost per lead
Cost per conversion
Total leads
Visits to your website
Registration by email
It all depends on the goals of your campaign. If you’re raising ukraine phone number list awareness, email signups might be a good metric. But if your goal is to increase sales, you’ll need a different strategy and a different way to measure success.
3. Learn about Dynamic Creative Optimization
Dynamic Creative Optimization (DCO) is a machine learning technology. It automatically optimizes ads to reach your target audience. DCO collects real-time data to choose which elements or content to use in your ad, including products and media. It then decides how best to format the ad based on your audience.
4. Create different versions of ads
Most ads start with a basic template and then use different media, calls to action, and copy to attract different people. Often, this starts with finding a basic template that resonates with your audience, which may mean running a few A/B tests of ads over a week or so to find the best starting point.
When testing ads, use a variety of channels to get the best data set to start with. This means running A/B tests across email, social media, and online platforms. This way, you’ll get a clearer answer about what works best.
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