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What is storytelling?
First of all, it should be noted that storytelling is not something new. We have bulgaria phone number list all grown up hearing: “Once upon a time” or “ Once upon a time ”. Stories are part of everyday life and are told in different ways and in different formats.
The word Storytelling is the “art of telling stories” and the goal is to make these stories stay in the minds of your audience and for potential customers to immediately identify with the brand or product. This technique has been used, for example, in newsletters . A newsletter is a publication or informative bulletin sent by email on a regular basis to recipients who have previously given their consent.
In your newsletters you can offer informative, advertising or commercial content and in that content you invite your audience to continue reading by capturing them with a story. That is the magic ingredient of email marketing , which will boost your brand and get your subscribers involved with the company.
How to apply storytelling in email marketing?
Social media has played an important role in the communication strategies of marketing campaigns. However, people today want to find something out of the ordinary and break away from what they are used to seeing, consuming or buying.
It is important to know how to attract, delight and seduce the person who reads the phrase: “Hi, I have something to tell you” in the newsletter you just sent them.
There is no perfect formula, but if you want to provide added value to ensure the success of your campaign, it is good to keep in mind:
First point: It is not about counting for the sake of counting
You need to be clear about the plot and the message, and in this way be honest with your target. What is your objective? To generate greater engagement, sales, traffic or raise funds? You need to keep in mind that not all clients are the same or want the same thing and to know what they like, what excites them and what they are looking for, it is essential that you know and analyze them to target the hearts of the right users.
It's simple, if you don't offer your audience what they need, your competition will.
Second point: Powerful stories
The story must be a reflection of your image or at least come close to its values in some way. The narrative cannot be separate from the product; you can tell a story about whatever you want (fiction or reality) and use the style you like best, but with direct and persuasive language to meet your commercial objectives.
The important thing is that the information captures and involves the recipient. And how do you do this? Tell the story as you would like it to be told to you, appeal to emotions, storytelling should tell universal stories: stories that customers can identify with and that are easy to remember.
Third point: Origin story
There must be a character, and hopefully it will not be the same old thing: heroes and villains. Customers want to know who is behind the brand, how it was born, why, and the best way to do this is through a sequence: introduction, climax or conclusion.
