April 7, 2021
Twitch is a social network that became popular thanks to gamers…
…But it is evolving and growing more and more in other areas.
Twitch was a social network for gamers
Twitch: social network for gamers
Stay and find out everything about this platform.
What is Twitch and how does this popular streaming platform work?
Aside from being a social network, Twitch is a live video platform , and is currently the largest one in existence.
Especially since it's the one where people spend the most time, beating out YouTube.
As we have said, it became famous for its streams of creators playing video games, but currently, with its skyrocketing growth , its range of content is expanding: talks, music, cooking, ASMR, etc.
Since it was bought by Amazon in 2011, it has not stopped growing and more and more content creators are doing their live broadcasts on this streaming platform.
Twitch is a platform for watching live videos
On Twitch you can watch streams
The user feels free because once he enters, he can choose the live broadcast that interests him most.
Interaction is important because viewers can chat with the streamer, which improves the user experience.
Now, if you agree, let's look at the main screen :
Twitch Home
Twitch home screen
On the left, you'll see the channels you follow and whether they're live or not. You'll be able to follow the streamers you like the most.
Below the ones you follow, you will see recommended channels, and also, in the middle of the screen, live shows that the platform suggests might interest you.
Each live broadcast must be categorized and lebanon telegram phone number list tagged so that the user has more decision-making power , whether he is interested or wants to watch it or not. If he wants to watch a talk, he will look for a live broadcast that says “talk” underneath.
Apart from following a channel (totally free), you can subscribe , and that does require a fee, and in exchange you will get a series of advantages with that streamer, such as talking to him (if he is famous you might be excited), being able to use an exclusive sticker, etc.
subscribe to a twitch channel
You can subscribe to a Twitch channel
Additionally, if you have Amazon Prime, you automatically have Twitch Prime , with which you will have a monthly subscription to any channel at no additional cost.
We forgot to tell you that if you just want to come and take a look before deciding to regularly consume content on this platform, you can do so without even registering.
As a streamer, you can make money . How? Through donations from users, or through the streaming platform's own affiliate program. But you'll need to meet certain requirements.
You can also make money from subscriptions, bits, advertising, or selling something.
Why is Twitch so successful?
There are several reasons why this streaming platform has started to become so popular:
Many YouTubers “moved” to Twitch when they saw that they were promised so much income and that they didn’t have it on YouTube.
The pandemic has given a huge boost to consumption growth over the past year. So Twitch has decided to diversify its content further.
It has a global reach . Its streams are all over the Earth.
There is still no advertising saturation like on other major networks like Instagram or Facebook.
There is more interaction with the public and above all: in real time. Together, streamer and audience discuss topics.
We couldn't not talk about Ibai Llanos : if someone doesn't know him, it's strange. This guy has managed to compete with television with the chimes on Twitch, yes, yes, you read that right, the chimes on a social network.
Ibai Llanos manages to connect with the audience of this platform (also Twitter) so well that he even manages to implement advertising content in a way that impacts users in a friendly way .
Ibai Llanos Twitch account
Ibai Llanos Twitch Channel
But once you know the streaming platform and know why it has grown so much, you may be wondering how to use it in your digital marketing strategy .
Tips for using Twitch in your digital marketing strategy
Before including this channel in your marketing, you should know the audience that is on it well:
There are more men than women, although some time ago the difference was greater, now it is becoming more balanced.
As for generations, the most frequent users are millennials and generation Z.
The average age is between 18 and 34 years .
More than half of users spend more than 20 hours a month on Twitch.
It is consumed most in the United States, followed by Germany.
During the week, the closer the weekend gets, the more viewers there are, reaching the highest peak on Sunday .
Twitch has its own audience
