Customer segmentation is the key to tailored and relevant marketing campaigns. We’ve collected some of the best customer segmentation examples to help your marketing efforts succeed.
Customer segmentation examples: Table of contents
What is customer segmentation in digital marketing?
The benefits of customer segmentation
Real-life customer segmentation examples
Common segmentation models
Customer segmentation examples to grow your business
How to create a customer segmentation strategy
Put these customer segmentation examples to practice today
What is customer segmentation in digital marketing?
Customer segmentation is putting your current customers into list of kuwait cell phone numbers subgroups. These subgroups all share common characteristics like interests or shopping behavior. What products do they like, are they opening your emails, are they finding you on a phone or laptop?
By understanding customer groups, you can create personalized call-to-actions, emails, and messages just for them. The result is more effective marketing that guides customers through the marketing funnel, from interested customers to brand loyalists.
The benefits of customer segmentation
Sending the right message at the right point in a potential customers journey helps you:
Achieve better deliverability (getting your email into the inbox)
Improve customer relationships
Build customer loyalty
Strengthen customer retention (how long they stay with your brand)
Increase lifetime value (total revenue from a customer)
Real-life customer segmentation examples
Here are some examples of email marketing campaigns that actual companies have used to target different groups within their audience.
Birthday
Customer segmentation example birthday email from Nintendo
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Sending a birthday email is bound to create a special experience in someone’s inbox and is an easy first category to segment for.
Birthday emails are also a good example of email personalization and overlaps with segmentation. For more ideas, check out our email personalization tips.
How can you do it too? Add a birth date as a field on your signup forms and then set up an automation to trigger an individual message on the day of.
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Customer segmentation example email
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