Market research on the web and marketing 2.0 aspects to take into account

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asimd5
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Market research on the web and marketing 2.0 aspects to take into account

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While traditional market analysis systems had a wide range of methods available for traditional market research , market changes associated with the proliferation of advertising campaigns on the Web 2.0 bring a new challenge for statisticians and entrepreneurs who want to know what possibilities their product has with respect to digital channels.

In the event that you wish to investigate online market studies on metrics, usability, etc., you must take into account that the measurements are mainly linked to the interactivity of the users bhutan email address themselves who are the object of the study. For example: the fact of sharing information, the user clicking on a creative, viewing a video or directly linked to participation in online surveys or studies.


Contests and similar on the web 2.0 to know the target audience

Since giving something in exchange for customer attention is currently strongly linked to an option that, in the long term, is very positive for getting more customers and better users, it is increasingly common to carry out contests on the web with a double purpose. On the one hand, the obvious sense that is related to selling the product but, on the other, the need to know who the core population is by age or personal and group preferences.

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These contests usually consist of user participation in the form of an opinion, comment and much more (obtaining qualitative data) and can be perfect at all levels and in any case. For all these reasons, it will be very helpful to carry out a prior questionnaire for the user that is not excessively tedious and with which they can enjoy all the advantages in this regard and, ultimately, in a different way of conceiving it (obtaining quantitative data).

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Studies 2.0: a new concept of analytical marketing

In addition to the above mentioned trend, in most cases the Internet user will find that he intends to enjoy a wide range of resources as well as discounts. Among the main ones, those linked to most of the alternatives attached to this will stand out. In addition, if there is the option of obtaining additional information, it will be feasible to obtain it because most users direct their attention to prices and that the product adapts to these.
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