Examples of content used for this purpose
To better understand what we are talking about, it is right to give some examples of data storytelling. In most cases, the work is expressed through visual content, especially infographics and interactive visuals . One of the most engaging is the one proposed by the Bill Gates Foundation.
data visualization example world poverty
The work is dedicated to the theme of Innovation & Inequity of 2021. Here, as the page scrolls, the graphs undergo an evolution that allows the user to discover numbers and figures automatically.
Want another example of data storytelling that is less technically demanding but equally significant to understand how to move forward in this matter? Here is the National Geographic document to raise public awareness regarding the victims of Covid-19 in the USA with engaging graphics.
example data telling national geographic
These examples of data storytelling developed around the Philippines Phone Numbers world of social communication and journalism give us clear information. Visual storytelling related to numbers is not just made of images or videos, copy also plays an essential role in engaging and clarifying.
Why is data storytelling important?
A simple reason: to define in the best possible way the information that is really useful for the user. A user who is always looking for synthetic information, shortcuts that can reach a useful piece of data without having to deal with a jungle of numbers , graphs and useless background noise in individual circumstances.
People don't like to search for value but they want it. Data storytelling work is useful to the end user because it allows them to get what they are looking for, those who do it and make it available can get quality content to use in different ways for their marketing goals.
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How to do data storytelling online, in a nutshell
There are several solutions that you can put into practice to activate this path of defining truly useful information. Especially for those on the other side of the screen. But what are the processes and techniques to implement to obtain a good data storytelling job?
Study the target's needs
First you have to understand what your audience wants, what topics to cover and what numbers to summarize. Data storytelling work is based on skimming and effective representation , but at the base there is a reflection on what the audience you want to reach is really interested in.
“You’re not really screwed as long as you have a good story to tell and someone to tell it to.”
Alexander Baricco
So, before you start evaluating the possibility of creating infographics to summarize your data, make sure you have identified a useful theme and an audience to propose your content to. How to do it? A good job of keyword analysis and trends (with Seozoom and Google Trends) in growth can help you.
Identify useful sources for the job
To create quality content when you decide to do data storytelling you must first find databases, graphs to retrieve numbers. You need, in short, official data . You cannot retrieve second-hand information but you must go to the primary source. Like the government one.
Define
