Following the announcement, many of us began spending our days withdrawing, canceling plans, and avoiding spaces in the name of social distancing .
During this period, as many questions and uncertainties began to dominate everyone's mind about how we should proceed, we tried to find answers to the questions of how to proceed regarding the current situation and how to proceed with the least amount of loss in the social distancing process by utilizing as many local/foreign sources as possible.
Overview
Let's start our overview of how the marketing world is affected by Covid-19 with data from Neil Patel :
Conversion rates are seen to be declining across most industries:
Some of the questions that come to the minds of brands are as follows:
How much should be loaded into Facebook Ads?
Should there be major product announcements? Should new products be launched?
How adequately do we communicate with the consumer?
Some stores have been closed for a while, should we do the same?
What can we do about transformation to be less economically hurt during this process?
What kind of content can we publish on our site regarding this topic?
We tried to answer questions similar to the ones above, asked throughout the country's agenda, and prepared content according to what each website can do in this regard in which sector. At this point, we present the items we recommend as a consultant for your evaluation below.
1- Announcement of Company Updates
In addition to keeping customers informed about cleaning, sterilization measures and precautions you are taking to prevent the spread of the virus, you should not forget that you need to share these posts more, especially if you continue to have a physical presence. Because consumers will be hesitant to visit you, thinking that many people come to your stores every day. At this point, you need to be critical and empathetic.
In other words, you need to present all the ideas you use on social media posts and advertising regarding the measures you take in your physical stores. You can create a simple infographic about this and employment database express the extra effort you put in the stores in a few items.
Example 1:
Additionally, personal hygiene infographics that you publish on social media as a brand can increase the sharing potential and contribute to attracting visitors to your website.
Example 2:
2- Email Marketing
Because everyone is flooded with a huge amount of misinformation during this process, they are likely getting more information than they would otherwise hear from brands on a regular basis.
The purpose of your e-mail should be to benefit the user. At this point, there may be messages indicating that your employees comply with personal hygiene rules and that your product is delivered to the user in the cleanest way possible.
On the other hand, if there are questions that arise about your company’s processes and procedures that directly relate to your products, or if you have important company updates such as shipping delays, unavailable or out-of-stock items, or policy changes, it would be appropriate to share via email.
