For B2B companies, this practice is one of the best, since it allows them to directly reach the CEOs of the companies, that is, those ranks that make the decisions, avoiding going through intermediate positions that can become a bottleneck.
But here's the key question, how do I get these CEOs to accept my invitation?
Keys to selling to a CEO
Do a LinkedIn search for companies you are interested in “attacking” and contact the CEO.
In order for the contact to accept you as a contact, we recommend that you send them an invitation accompanied by a message, introducing them and explaining (briefly) the reasons why you find it interesting to contact them. Once the contact has accepted, you can send them a thank you message along with information that may be of interest to them, always related to your company. If they answer, it is time to ask them for a 10-minute meeting by phone so as not to take up too much of their time and to get down to business.
Think carefully about what you are going to say and how you are going to say it.
Before you start contacting CEOs of companies you want as clients, the content, i.e. the message, is essential. This is important because it will determine the next action. A good message will guarantee the start of a conversation.
To do this, it is important to take into account the following contents.
Value proposition
It is important to briefly mention or explain what your company does, so germany telegram data that the client reading the first sentence can assess whether or not your proposal seems interesting to them. But to do this, it is not enough to use the phrase: “Hi, I am XX from XX company. I am contacting you because at XX we do XX and we think it could be helpful for your company.”
With this type of content, we will only get the potential client to run away or not respond at all. This company has to find what you offer interesting, it has to consider what it had not considered until now, which would be to obtain a service or product like yours.
What problems do you solve?
