What is SEO and why does your eCommerce need it?
Also known as Search Engine Optimization, SEO is about helping your website rank high on search engines. To achieve this, you need to apply different techniques to your website to make your site appear among the top results on Google.
But why does an online store twitter databasea need it? Well, it's simple: the main purpose of SEO is to help your website get more free traffic.
Being among the first results on Google will increase the number of clicks your page receives, and of course, your page's income.
You need to know your users' needs when they search on Google. Why do they click on a page? Do you think the first page meets your needs?
Within an eCommerce, SEO is essential , but not only at the level of your brand (since just by searching for your brand it is possible to reach the top positions) but also at the level of the product.
Your keyword will be essential, but you must know it in depth, which is why keyword research can be of great help.
How to conduct keyword research for an eCommerce site?
Good keyword research will be the starting point of any SEO strategy.
Keyword research consists of searching for the most appropriate terms , which of course are highly relevant to Google in order to position your online store.
But what is the correct term? Well, the ones your users search for on the Internet.
OnPage SEO for online stores
On-page SEO is the set of actions you perform within your online store in order to position it in search engines. There are different techniques that can help you execute a correct On-page strategy to improve your SEO, such as:
Optimize your eCommerce products and categories
Categories are the root of the products you sell on your website. In eCommerce, subcategories can also be used, such as (running shoes, women's shoes), among others.
First you need to optimize the categories that drive sales or traffic for you.
Your categories should not be descriptive or short, and you should use the most relevant keyword.
The title should include your keyword and a compelling call to action.
Create a description of your category including keywords and synonyms. You can even add emojis that represent your product.
Optimize your subcategories as well.
Always put keywords in your H1s, but remember that there should always be one H1 per page.
Always optimize your online store URLs and do interlinking
Within the URLs you should also target the keywords with the greatest relevance and that you want to rank for. In addition, you should have a short URL that does not contain special characters.
For example:
URL for online store categories: yourdomain.com/category
URL structure for subcategories: yourdomain/category/subcategory
URL for products: yourdomain.com/category/subcategory/product
Off-Page SEO and link building strategies for online stores
Off-Page SEO is one of the strategies that must be carried out in order to position your page, but it does not directly depend on them.
However, the main objective of these strategies is to be able to get pages that can place your links on their website , thus transferring authority to your store.
Although on-page SEO is required to be able to position yourself in the long term, off-page SEO will provide you with greater authority, making it a fundamental feature in positioning.
What is Linkbuilding and how can it help my online store's SEO?
Link building is one of the strategies that consists of obtaining links from other websites.
In this way, you will help your online store to surpass its credibility and authority.
Authority helps a website increase its rankings by receiving links from other websites. The more relevant the pages are, the more authority you can acquire.
Do you need help with all this? At Enlazator we can help you, tell us your website and which keywords you want to position yourself for so we can give you a hand both in the research and in an effective plan to achieve results. Here you can see the testimonials of our clients after achieving results with their websites .
