By Ipanema Communication , November 2
More and more B2B companies, whether technological or not, are deciding to have a digital strategy appropriate to their objectives.
Some of them made a decisive commitment to it and, before taking the plunge, made sure they were clear about their objectives and actions. However, there are many others whose leap into the world of 2.0 was not as fruitful as they imagined.
Because?
There are many reasons. We are going to list 6 common mistakes that B2B technology companies tend to make in their digital strategy.
Common mistakes that B2B technology companies tend to make in their digital strategy
They have not defined their target audience
For any strategy to work, whether in the offline or digital world, companies must be clear about who they are targeting . This seems like an obvious thing, but many B2B technology companies overlook it.
And when we talk about defining your target audience, or buyer personas, we are not referring to the typical segmentation by age, sex, educational level or purchasing power. That is all well and good, but it is not enough.
If these companies want to attract the attention of their potential B2B clients, they must list of telegram users in denmark know aspects such as what type of content they consume, what media they consume it on, whether or not they have made the purchasing decision in the company, or personal aspects that they believe will influence their decision-making.
Its contents are not educational
That is, they use their blog to try to sell their products or services . If a company, whether technological or not, only talks about itself on its blog, it will not stand out from the rest of the advertising impacts that its buyer persona receives.
If your product or service solves a problem , focus your content on educating your potential customer about it, and once they understand it, offer them a solution. You'll be building trust with the customer, who will want to come back to your blog to learn more.
And most importantly, when you are ready to make the purchase decision, who will you think of? Who has generated confidence in you or who tried to sell to you from the first minute?
They have their social networks poorly focused
B2B technology companies that really invest in social media do so with a defined strategy aligned with their overall objectives . And that means defining which social networks their potential customers are on or what their objectives are for using each one.
