Let’s explore how various ecommerce websites implement effective onsite marketing strategies.
1. Vegetology list-building campaign
Vegetology targeting visitors with their mystery discount popup.
They implemented a sticky bar, that follows website and mobile visitors around the site.
Building an email list is a great way namibia consumer mobile number list to convert visitors into customers. Vegetology tried this onsite marketing strategy with an email list-building popup campaign.
However, instead of just offering a regular discount, they made it more exciting by calling it a “mystery discount.”
They also added the current month to the headline (“February special”) to make people feel like they had to act fast.
Using OptiMonk’s Smart Tags feature, Vegetology won’t need to update the popup each month—it’ll simply change automatically!
After someone closes the popup, Vegetology shows a small teaser that stays on the screen to engage visitors still browsing the website.
With this strategy, they achieved a 13.8% popup conversion rate. As a result of gaining all those extra subscribers, they also increased their ecommerce conversion rate by 21%.
