How many tests did you use for your forms?
However, the data shows that 36% of marketers do not perform any tests . Despite everything, there is still a certain difficulty in planning and managing experiments in b2b lead generation strategies.
It's a real shame because according to the data there is a direct correlation between the number of tests performed and the improvement in the satisfaction rate regarding lead generation.
Multi-step forms convert more b2b leads
Marketers who use multi-step forms report higher satisfaction rates georgia phone number library than those who use single-step forms.
amount of marketers using multi-step forms
Especially when you need to collect different data with many fields, for usability reasons it can be a good option to adopt landing pages and multi-step forms.
Marketers don't use lead scoring
Although lead generation processes are now considered of central importance, it seems there is still some work to be done regarding the lead qualification and scoring phase.
The most used tool for archiving leads is CRM (57%) but email marketing tools and spreadsheets are still widely used , which are definitely not adequate for managing and qualifying a lead.
Getting qualified leads from your business – at the end of the day – is all that matters.
where the collected leads are stored
56% of marketers say they have no qualification system at all. This is a very important fact that highlights how much work still needs to be done to structure an effective end-to-end process.
Accumulating leads makes no sense if there is no system for verifying the results. Also because this leads to burning your budget without having the possibility of understanding if you have spent it in the right way.
