Even understanding this need, it is not always chinese overseas america database possible to provide quality service and, often, companies do not know how to do it correctly and efficiently.
With that in mind, in this content you will learn more about the topic, as well as how to provide good service to your customer. Enjoy reading!
What is good customer service?
In the past, customer service was only for support. In other words, it was for the company to be able to help with doubts, questions and directions that consumers had. And, at that time, the purpose of assistance was only to prevent the brand from suffering any type of financial or reputational loss.
With the massive technological evolution affecting consumer behavior, this definition has become unsustainable. Therefore, today, customer service goes beyond support, helping customers throughout the entire purchasing process within the company: pre-sale, sale and post-sale.
This shows that your customer will have support whenever they need it and throughout their journey with your business. This proof that you will help whenever they need it certifies that you care about your audience and that you put their needs first.
Implementing this into your customer service strategies is extremely important because the consumer profile today, thanks to the evolution of customer service 4.0 , is exactly this: they want to be served at any time, in the way they want, and quickly. In addition, they want excellence in the resolution of their problems. All of this across multiple channels and, preferably, online.
Therefore, customer service plays a fundamental role in the positive propagation of the brand. Its objective is to generate value for the customer who, consequently, will become loyal to the company, consuming other products and happily promoting your business to friends and family.
However, providing good customer service to achieve this goal requires time, effort and dedication. It is a constant and evolving task.
How important is good customer service?
As already mentioned in this content, the main objective of customer service today is to ensure consumer loyalty to your brand. And making sure that you are turning your customer into a fan of your company is very important because, according to a survey by Pequenas Empresas & Grandes Negócios , 57% of consumers say that the quality of service is the main factor in their loyalty to the business.
Furthermore, it is extremely important to offer good customer service throughout their entire purchasing journey with your company. According to a survey conducted by Zendesk , 84% of respondents stated that customer service is one of the main aspects in their decision to purchase a product or service. And only 3% reported that it is not relevant.
To ensure that your customer service operation is on the right track and that it will earn your customers’ trust, you need to structure your strategies very well. They need to be supported by some of these pillars:
In-depth knowledge of your business, market, product and service;
Focus on improvements to your operation’s service channels;
Focus on service time;
Ensure effective service;
These points will help you understand where you should start. Each point is a task that your business must perform. But how do you provide good customer service?
How to provide good customer service?
Providing good customer service is the desire of all companies that work in this area. So, check out some tips below on how to do this and ensure your consumers' loyalty to your brand:
1- Give importance to all your customers
Unfortunately, many companies only offer quality service and attention to customers who spend more or are a large company. By doing this, you miss out on the opportunity to build a good relationship with all your customers and expand your customer base.
2- Be available whenever possible
Delays in responding to a customer and the possibility of not being able to answer them are the most undesirable events for the publ
