Cold outreach is the strategy in which you reach out to your leads or potential clients without them having heard from you beforehand.
In cold outreach, you reach out to your leads by making that first contact.
Cold outreach requires you to build a relationship with your leads from scratch. In this process, you need to establish trust from the get-go to prove to your leads that you are the right solution to their problem.
many leads will just hit that delete button just because they've never heard of you. It doesn't matter how good your email is.
However, if you get an email from Jeff Bezos himself, we can almost mobile number data base guarantee you're going to open that email without so much as glancing at the subject line. Because it's irrelevant. Someone who you trust and you consider a valuable resource is contacting you directly.
Do you see what we mean?
With a cold lead strategy, your process could look something like this:
With warm outreach, you can increase your conversion rate to 15%, as shown in the image below.
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Benefits of warm outreach
Leading a warm outreach strategy has one main goal: to increase your sales and revenue.
And the benefits it offers to achieve this goal are numerous.
Built-in social proof
By establishing yourself as a LinkedIn (or any other social media) presence, you don't have to include a large portfolio of all of your skills and accomplishments.
50% of your leads may already know who you are and the other 50% simply have to click on the link to your profile and be redirected to your profile, where they will see just how valuable you are to them.
