Fewer competitors = lower costs = ideal for SMEs
The vast majority of those who invest in search engine campaigns use only Google Ads, ignoring all other tools. This means that there is much less competition on Bing , and positioning yourself better on certain keywords - both organically and in PPC - is easier and - above all - cheaper . This is a great opportunity for Italian SMEs that risk being crushed on Google Ads by those with a larger budget for advertising.
An additional resource for abroad
Bing is widely used abroad, particularly in North America : this means that for those businesses that focus heavily on that market it can be a very significant opportunity.
How do Microsoft Ads for LinkedIn work?
microsoft ads on linkedin
The biggest change with the introduction of LinkedIn data-driven targeting is the three dimensions that targeting will be based on: company, industry, and job function .
Company
Advertisers will be able to target users based on over 80,000 companies on the germany phone number library platform. From multinationals to local startups, many of the companies on LinkedIn will be able to become a target for Ads, making them much more specific.
This is an approach that can be very powerful for Account Based Marketing strategies (perhaps used in conjunction with anonymous tracking software like Lead Champion discover ).
Industry
With Industry targeting , marketers will be able to target one or more of the 145 industry sectors available.
In this way, the Ads will be shown only to the reference sector, avoiding wasting precious budget (a big sore point) for non-target sectors.
Job function
Company and product sector are great tags, but they don't guarantee that companies will reach the right person.
With the 26 tags for job function , you can reach exactly the company figure you are looking for. In this way, you can reach the right interlocutor with ease.
