Mobile Compatibility
The Hn markup
Page loading time
Data protection
Mobile Compatibility
For several years now, internet browsing has been mainly done on smartphones and other mobile devices. More and more people read their emails, watch videos and make purchases directly from their mobile phones. It is therefore essential that your website is mobile friendly , that is to say, that browsing from a smartphone is pleasant.
In addition, in 2016 Google launched a crawling method that prioritizes mobile sites, albania phone number library the Mobile First Index . Google then considers that the mobile version of your website is the version to take into account for the SEO of your site.
If your website is not mobile friendly , it is advisable to call on a professional web developer. Most online store platforms already have features that adapt your site to mobile browsing .
The Hn markup
Hn tags are the HTML tags that define your titles and subtitles . They structure and prioritize the content of a web page. There are 6 Hn tags, ranked in order of importance from 1 to 6. Generally, the H1 tag contains the title of an article divided into 3 or 4 H2 tags, each of which includes a few H3s. The words included in these tags will be considered as keywords by search engine indexing robots . In addition, Internet users will be more inclined to read your content if it is clear and well articulated.
Unfortunately, most e-commerce platforms give little weight to these tags. They are used for certain elements and modules, in the sidebar or the footer for example. Using the developer tools of your web browser, you can check where these Hn tags are used and modify the content to place keywords that can improve your SEO .
Increase your turnover with SEO
Page loading time
The loading speed of a website is a key criterion in SEO. To be well referenced on search engine SERPs, a site must display quickly. If your pages do not load quickly enough, search engines will tend to make them appear further down the search results pages. In addition, each site has a " crawl budget ", the time that search engine crawlers will spend on the site. Robots will be able to index more pages if they load quickly. In addition, to keep your users and spend time on your site, they will appreciate a fast loading time and will convert better.
