These are the people who are most likely to buy your products or services, and they are united by some common characteristics, such as demographics and behaviors.
Also, by implementing a marketing strategy to a specific target group, you create a kind of need, a desire, or an interest in your company.
This is not just for startups, but for large corporations that are currently investing their money to implement perfect advertising campaigns.
Keep in mind that when you do any advertising, always think about your ideal customer.
You may have a product that bulk sms thailand appeals to many ages, but still, it is important to really understand your target market.
For example, let’s think of a target group for using shampoo. Everybody uses this, of course, but we need to keep in mind that people buy it for different reasons.
Some have brittle hair, some have oily hair, some have dry hair, or are sensitive with their scalp. These are details that you need to understand when offering your product or service.
Identify your target market
There are plenty of questions that will help you identify your target group, however, it is very important to choose criteria that you can test outside of your business in order to qualify your leads faster, and focus your efforts on a smaller number of qualified contacts.
Here are some questions you can ask yourself:
What type of target business do my clients need?
What is the size of the target company?
Where are they located?
Who is responsible for making the decisions to purchase products like mine from the target companies?
What industry are they in?
Let’s answer each question together: in the first question, clearly answer “ what type of company could benefit from my value?”.
Your target company type could be simple like “financial services companies”, or “product companies founded more than a year ago that use for example a CRM or Shopify”.
Try not to be too specific, because at some point you will notice that there are only a few companies that meet your “company type” criteria.
And this is just the first part by which you define your target market . Focus on the most important aspects of what could make a company need your solution.
