In light of those challenges, which B2B marketing trends have appeared at the forefront of austria business email list brands’ growth efforts in 2023? Emphasis on value, integration of new tech and continued investment in brand development have all taken hold in Q1, and all signs point toward these tactics’ continued dominance in Q2 and beyond.
This guide is designed to support brands with ambitious growth goals in 2023—whether they’re partnering with a digital marketing agency to supplement growth or developing their own strategies for reaching a new target audience. Let’s break down ten B2B marketing strategies that companies should consider throughout the rest of 2023.
digital marketing for private equity
#1 Marketing through an economic downturn
While the US still isn’t technically in a recession according to economists, brands should consider developing recession-specific marketing strategies in the event that 2023’s first quarter slump persists into Q2.2
For companies founded after the 2008 recession, developing marketing strategies during an economic downturn might seem like a risky proposition, However, data from the two most recent American recessions indicates that maintaining (or even enhancing) marketing efforts during a recession can produce long-term gains:3
