In a world where everything “expires” and everything quickly goes out of style, we realize that email continues to be the favorite channel for brands to communicate with their users and potential customers .
And it is not surprising, since it is, at the moment, the one that achieves the best results at the lowest cost.
Due to its versatility, email can be transformed into whatever we need to communicate at a specific time, from a simple informational note to a complete catalogue with all the offers of the month.
And most importantly, it is a channel aimed exclusively at the croatian email list 483506 contact leads person, which gives us the possibility of managing what content will go to each client and their behavior regarding the same in email marketing campaigns .
Let's give an example.
We have a watch shop and we advertise in a jewelry magazine. It makes perfect sense, right? We are making ourselves known to an audience that can potentially consume our product.
But we are also almost certainly showing ourselves to people who are looking for earrings, bracelets or who have simply found the magazine in the dentist's waiting room.
Now imagine that we have the possibility of advertising our shop in a magazine called: "Watch shops for people who want to buy a watch". And we know that it is only bought by people who are really looking to buy a watch.
That would be great, wouldn't it? Well, that's what email marketing does! Targeting the right person with the right product.
This is the cornerstone of the issue, because we must not only send, send and send information about our brand (no spam). The idea is to involve the consumer, so that it really becomes a two-way communication channel.
How to introduce personalization in Email Marketing
When we talk about personalizing, we are not saying that you should put the person's name in the header, or not only, at least.
We mean that you should use all the possibilities that Email Marketing tools offer you to their full extent to get your client to think:
“This message was written with me in mind.”
But you may be wondering how far it is possible to achieve this goal on a channel that is, a priori, so cold and impersonal. Don't worry! Let's look at all the strategies below to make your customer feel what they are: the protagonist of your business.
