Digital marketing without data is like driving on the highway with your eyes closed. With a bit of luck, you’ll just miss the exit… It’s not for nothing that high-performing companies have made data a strategic priority and have said goodbye to one-size-fits-all for good. What can you learn from these high performers as an organization? And how do you take (the first) steps towards an effective data-driven approach?
With the right data and insights, you as an organization have gold in your hands. You can make well-considered strategic choices and reach prospects, leads and customers with the right message at the right time, in other words, make an offer they can't refuse . How about a personal recommendation based on previous searches? For example, Transavia ensures more relevance and more bookings. Or think of upselling or cross-selling by making relevant suggestions, because you know exactly what the customer wants or needs.
That all these and many more data-driven actions work is evident from the fact that 86% of the consumers surveyed say that personalization has influenced their purchasing decision. australia telegram data 3 million A personal approach is also essential in B2B marketing. As many as 92% of marketers say that personalization increases the effectiveness of B2B marketing and contributes to a better relationship with (potential) customers.
What is the status of personalization in your organization's content and campaigns? Whether you are at the starting line of data-driven marketing or want to structurally improve your current approach, the Customer Data Conference offers inspiration at every level. This new Frankwatching event focuses on data analytics, customer experience (CX), customer data platforms, personalization and marketing automation.
Customer Data Conference
Photographer: MichielTon.com
What can you expect as a participant in this event on November 21, 2019? During various keynotes and sessions, trends and developments will be discussed that you as a marketing professional need to know in order to optimize your activities and results. (Inter)national thought leaders will also share their inspiring vision and view of the future and you can learn from organizations that came before you. These are a number of highlights not to be misse.
