2. Tailor landing pages to top referral partners

[Shakil1984]

When visitors arrive from these partners’ links, they’ll be pleasantly surprised to see a message tailored specifically to them. In fact, it triggers a psychological response: they’ll almost feel like they have a personal connection with the brand, which builds trust and encourages action. This level of personalization can significantly impact their decision-making process and increase the likelihood of conversion.

Research shows personalized marketing messages can boost conversion rates by up to 50%.

Learn how to personalize your offers for top referral partners

You don’t have to stop at simply showing a personalized welcome popup— you can also tailor the landing page itself to your top referral partners.

This will boost the conversion indonesia consumer email list rates of these landing pages, increase revenue, and also create a stronger relationship between you and your referral partners. By showing them that you value their traffic, you’ll encourage them to continue sending visitors your way.

For example, try personalizing the headline on your landing page. Imagine the impact of a headline that speaks directly to them, like “Friends of Austin Miller will get 20% OFF.”


A personalized message like this grabs their attention. When people see a headline that mentions the person who referred them, it gives off a feeling that’s similar to receiving a personal recommendation from someone they already know and trust.

3. Differentiate visitors based on traffic source
If you’re leveraging social media platforms like Facebook, Instagram, and TikTok to drive referral traffic to your website, it’s crucial to focus on maximizing the conversion rate of that traffic.