In e-commerce brands are detached from consumer behavior

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n the era of e-commerce, brands go one way and consumers go another, and this naturally translates into huge losses for the former. At least this is the conclusion of a recent report carried out in the United States by the company specialising in digital marketing, Catalyst .

Catalyst's research shows that 85% of consumer browsing and purchasing activity on the Internet is rooted in retailers other than Amazon. However, as large and compelling as this figure is, the nepal telephone number data truth is that only 25% of American brands have e-commerce strategies that go beyond Amazon .

There is also a difference of 29 percentage points between the proportion of consumers who visit a retailer's website (53%) and the proportion of brands that sell their products on the same website (24%).

Although Amazon's shadow is extraordinarily long in the e-commerce universe , it seems that brands that put all their efforts into this platform are destined to overlook many opportunities.

In its report, Catalyst examines how consumers use all the channels available to them when it comes to getting their teeth into e-commerce, and also how advertisers should prioritize each of these channels.