Additionally, McDonald's often uses limited-time offers

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For example, McDonald's leverages localized advertising to appeal to specific cultural preferences and dietary restrictions in different countries. Sales promotions Sales promotions are another integral element of McDonald's promotional mix. These tactics are often time-sensitive and are designed to stimulate immediate interest and increase foot traffic to stores. Examples include "Happy Meals," which appeal to children and offer collectible toys tied to popular movies or characters, thereby extending the promotional period and encouraging repeat visits.


LTOs) to create a sense of urgency among consumers. These bulgaria email list may include special menu items that align with seasonal events (e.g., the McRib in the United States or the Samurai Burger in Japan), which encourage customers to visit during a specific time frame. Such promotions provide short-term sales boosts and generate buzz on social media platforms, contributing to additional marketing efforts.


Public relations Public relations are essential to building McDonald's brand equity and maintaining its image as an industry leader. The brand engages in various initiatives that emphasize its commitment to corporate social responsibility (CSR) and community involvement. For example, through Ronald McDonald House Charities, McDonald's supports families with sick children, which helps promote goodwill and strengthen ties within the community. McDonald's often faces scrutiny regarding health and nutrition, leading the company to proactively communicate improvements, such as menu transparency and healthier options.