While Netflix's standard plan is competitively priced to attract middle-income households

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While Netflix's target market is all genders, data indicates smaller differences in streaming preferences between male and female subscribers. Historically, research has suggested that men consume more action and science fiction genres, while women are more inclined towards drama and romance. At the same time, a FinancesOnline report notes that roughly 51% of Netflix subscribers are women , reflecting the platform’s broad appeal to both genders.


Netflix content creators recognize this dynamic and strive to croatian email list produce diverse content that resonates with both audiences, evident in the varied success of original programming like “Bridgerton,” which attracted a predominantly female audience, and “Stranger Things,” which appealed more to male viewers. Income levels Income also plays a key role in defining Netflix's target market. The platform offers several subscription tiers, each priced to accommodate different income levels.


It has also introduced premium tiers that could appeal to higher-income groups seeking higher-resolution viewing and multiple simultaneous streams. According to Business2Community, Netflix subscribers typically have an annual household income of $100,000. This reflects Netflix's strategic focus on attracting higher-income audiences who can afford a variety of subscription services and often seek quality content. Lower-income households still represent a significant opportunity for Netflix, and the company has recognized this and has sought partnerships with telecommunications providers to bundle services or offer discounted plans.