What is design thinking?

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Design thinking is an approach that can be applied to the development of a new product or service, or even to adapt a company's internal procedures. Design thinking seeks to find innovative, creative solutions that focus on market needs and customer pain points, not just on data and numbers. There is no formula for design thinking , so it cannot be treated as a methodology. The solution is found collaboratively with an empathetic perspective (putting yourself in the shoes) of everyone involved in the process, creators and consumers.

What is design thinking?
A practical example can help to better understand the idea of ​​design thinking . The development of equipment to perform magnetic resonance imaging exams was considered italy whatsapp number database a revolution in imaging diagnostics. However, if the exam is already extremely uncomfortable for an adult, imagine for a child? Putting itself in the children's shoes, GE created the GE Adventure Series with the entire exam room characterized as an adventure setting with stories that unfold throughout the procedure. As a result, the number of sedations at the Children's Hospital of Pittsburgh has drastically reduced.

Design thinking steps
Identifying opportunities for innovation
Have you had an idea and want to know if there is a market for it? The first step is to carry out the entire research process, quantitative, qualitative, meetings with multidisciplinary groups, financial feasibility studies, etc.

Development
This is where design thinking begins . It is worth using post-its to put yourself in the user's shoes and jot down ideas to create a profile of this person who will use your product or service. At this stage, ideas should flow freely and without judgment. The more information available, the better the development will be. If the product to be developed is a wallet, for example, it is possible to see with each team member what their wallets are like and what could be improved. Surprisingly, someone may be using a wallet made of wood, which shows that this person seeks a connection with nature and that a new niche may emerge.

Prototyping
At this stage, you will shape your product, which does not need to be a finished version. Use simple and inexpensive materials. Depending on the product, you may want to start with paper, glue, and masking tape, and then move on to a more robust prototype. This phase is important for making adjustments to the development, testing with users, and pivoting (changing) the project if a new insight emerges.

Applications of design thinking
Design thinking is not limited to developing a new product or service. It can be used by sales teams to better understand customers and improve persuasion techniques. Strategic planning can also use this approach so that managers can look forward to innovation instead of looking in the rearview mirror. Finally, brainstorming teams find design thinking to be a great ally in developing new customer-focused ideas with a greater chance of success.