After his time at Dentsu Aegis Network (DAN) as Head of Disruption in Spain, creative Gonzalo Figari has embarked on his own business project. Figari Candy Store is an agency willing to combine editorial and artistic content with marketing, advertising and creativity.
It is, as Figari himself has expressed on social media, a business project “ full of love for things well done ”. creative business which seeks to combine the cultural and editorial part with the marketing part . “We believe in that fusion. We feel that it is time to combine those two creative potentials, where art, culture and marketing become “artketing”, in a natural mix of all of it ”, the creative explained to us.
“We are happy and that same happiness will be reflected in our work”
The concept had been brewing in the creative's mind for bosnia and herzegovina number screening some time, but the coronavirus has accelerated the process of making it a reality. With this idea in perspective, the agency will focus on clients and their business results while also looking at the latest trends in culture and entertainment , with the intention of creating things with high potential for people. " We are happy and that same happiness will be noticeable in the work ," says the founder of the agency.
Based in Spain, but with a huge international will, the company will have a accordion structure, that is, the talent of the work team will vary according to the needs of each client and each project. “ We will have fluctuating collaborators from all over the world, and we will work with people who are truly in love with what they do ,” explains Figari. “ We look for love for things well done and enjoyment of what is done. That kind of pleasure is what is later seen in the results of the projects .”
At the moment, Figari Candy Store has collaborators in the areas of research, insights and social networks, and an audiovisual producer to shape the first projects. In addition, Gonzalo will be accompanied by the playwright and filmmaker Cinthia Delgado, who, in addition to being a partner, will be responsible for the cultural part.
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Shortly after its launch, Figari Candy Store has already acquired the account of Acca Paracas, a condominium resort in the desert near Lima (Peru) for which they will create strategies focused on brand image development and social networks, among other topics. As a demonstration of the agency's transversality , they have sealed an agreement with a Latin American packaging platform. They are also working on the script for a feature film and a video game based on theatre.
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