Google BERT algorithm: How it will affect B2B companies

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Having a Search Engine Marketing (SEM) campaign in your B2B technology company is undoubtedly a good solution to increase your sales . Paid search engine ads help in attracting new leads that can become customers.



The main objective of SEM campaigns is to optimize visibility and increase the accessibility of websites and web pages .



A well-planned SEM campaign can be a great advantage for B2B companies that work in very specific areas and that reaching their target can be much more complicated than in B2C companies , since their products and services are not intended for the end customer, but for suppliers or other companies that do work for the end customer.



As you can see, if you work in the B2B sector you should consider running a SEM campaign as it can bring you great benefits. Throughout this post we are going to give you the keys to guarantee the success of your SEM campaign .



For the B2B sector, Linkedin campaigns work very well with promoted articles or even ads.

Email Marketing: Lead Nurturing


Do you have a newsletter ? Do you send emails frequently? In short, do you run email marketing campaigns? If not, you are missing out on one of the easiest ways to generate more leads.



The purpose of email marketing is to generate campaigns with which contacts increase interaction and interest in your business with the aim of moving forward in a purchasing process. The idea is to create a bond of trust between user and company in which the company is positioned as a relevant source of information.



It is a technique based primarily on content marketing and personalization. In this sense, the aim is to offer each user the information they need at the exact moment.



Share information about your products, success stories, special offers, etc. through email marketing without resorting to spam. Importantly, we recommend that you don't talk too much about your business itself, but also show them interesting information, industry news, or trends.

You can't forget: Powerful branding


Customers love authentic companies. They like it when a company has a clear and strong message across all of its marketing platforms .



This is why you can't forget about branding, a great way to perfect your israel telegram mobile phone number list brand personality, minimize acquisition costs and increase customer retention.



Don't try to cover every sector and every profile out there, clients want experts. Focus on being the best in your industry, concentrate on your brand communications and start spreading your presence across the web.



These are the strategies to generate leads that convert into customers . Without these types of efforts, your company will definitely have a hard time staying afloat and reaching success.

Exercise to obtain qualified leads
We are going to carry out a small exercise or practical example (made up) using our imagination so that you get an idea of ​​the type of strategy that you can carry out in your company to capture leads.