One factor that can affect your email deliverability that is often overlooked is email design. While many professionals follow email design cambodia consumer email list best practices to make their messages more engaging and effective, it is also important to consider how email design impacts deliverability.
How your email design can cause it to end up in the spam folder
Email clients and spam filters use a variety of techniques to prevent unwanted or potentially harmful emails from reaching subscribers' inboxes. One common technique is to scan emails for certain design or formatting elements that may indicate that the message is spam or a phishing attempt. For example, emails with too many images, certain color combinations, or specific fonts can trigger spam filters and cause the message to be blocked or sent to the spam folder .
Poor email design can affect deliverability in several ways, including:
Enabling spam filters: Some email clients and spam filters may flag emails with certain layout or formatting elements as spam, which may prevent the message from reaching the recipient's inbox.
